More and more people around the world have been hearing about 30 Seconds To Mars. FINALLY! With the attention from MTV and VH1, it’s only a matter of time before the Echelon (3oSTM’s devout fans) will expand even more. Beware new 30STM fans: As the “Closer To The Edge” video states, “Yes, this is a cult.” In no way is that a bad thing, either. I had followed the band’s career here and there over the past 12 years. “The Kill” and “A Beautiful Lie” had been in my iTunes library for a long time, but it wasn’t until 2009 when I was looking for more rock music to inspire me while writing my novel “Dream Catchers” that I decided to give some of the band’s other songs a listen. Once I started downloading (legally, of course!), I couldn’t stop! I bought the first two albums by the band and had to know when the next one would be released! Their music is insanely infectious and intricately done. I’ve never seen any artist put so much into everything like these guys do.