Great Vegan Finds at Dessert Goals Festival in NYC

Vegan food is becoming a staple option at events and restaurants all over the world.  New York City has generally been an area to offer vegetarian or vegan options over smaller cities, but veganism hasn’t always been considered such a standard lifestyle.  Now, the Beyond Burger and the Impossible Burger are aggressively popping up on menus all over the country, but especially in my neighborhood of Astoria.  It’s a pretty exciting time for us vegans!

However, while breakfast, lunch, and dinner choices are flourishing, one vegan course is still limited in its expansion… where’s the sweet stuff?  Greek and Italian bakeries are a happy walk away from me, but they don’t have any plant-based options and if they do, the staff isn’t educated about them to help customers with allergies and lifestyle restrictions.

Enter Dessert Goals

Top Left to Right: Rebecca’s Cake Pops. Kochin Desserts. Meringue Shop. Middle Row L-R: Smoothme, Dessert Goals Vendor Map, Instagram photo area. Bottom Row L-R: Sugar & Water NYC, Woops, Recolte Bakery

While the sweet treat festival that took place over the past 2 weekends in NYC wasn’t strictly vegan, there were plenty of vendors offering up dairy-free/egg-free/gelatin-free concoctions!  I scoured the festival for the goods and if a vendor didn’t have anything vegan with them, I made sure to find out if they had options in their stores or on their websites.  It turns out more than half of the vendors have at least one vegan option… woohoo!

Before you scroll through my treasures, I want to thank Miraya at Dessert Goals for having me and the entire staff for clearly outlining vegan options and allergens on their festival map that helped me navigate around.  This is the 5th Dessert Goals festival and it was a treat for the taste buds and eyes!  The theme was “Joy” — incorporating lots of pastels, unicorns, and sweet magic with photo-worthy Instagram setups and pretty treats.





I’ve been following Smoothme on Instagram for a bit and I’m so glad I finally got to try their Unicorn Vanilla ice cream float!  Don’t think root beer — this float was a literal unicorn blow-up floatie!  Adorably presented with all of the toppings I could want – vegan marshmallows, coconut, and rainbow sprinkles! Yum. Smoothme is all-vegan and while they’re only available at events currently, I have a feeling this brand will be growing fast!



Meringue Shop

The chef and owner, Diane Forley, serves up light meringue treats with just the right amount of sweetness and compassion, using aquafaba (chickpea brine) instead of eggwhites.  Her shop includes caramel popcorn, different flavored meringue, and baking decorations.

Instagram: @meringueshop_


Marino’s Italian Ices

Marino’s Italian ices have been a New York staple since the ’60s.  I grew up being able to get their ices from the ice cream truck and it’s a familiar comfort to see them at a festival full of plenty of hip new startups.

Instagram: @marinositalianices

Kochin Desserts

One vendor that stood out as one of the most exotic and delicious offerings was Kochin, which sells Southeast Asian inspired desserts. While not all of their treats are vegan, their Autumn Crush bowl is — and super cute to look at!

Instagram: @kochindesserts



Photo credit: @nelson_rocha_


Petee’s Pie Company

Who doesn’t love pie?  With Thanksgiving right around the corner, I’ll bet Petee’s will be busy with delivery and pick-up orders in the NYC area!  Currently, Petee’s offers 3 vegan pies: Apple Crumb, Cherry Crumb, and Blueberry Crumb.

Instagram: @peteespie


2 Dough Boyz

With a clever name and offering every sweet lover’s dream — edible cookie dough — 2 Dough Boyz hits the spot with their Vegan & Gluten-Free Chocolate Chip Hop Hooray!

Instagram: @2doughboyznyc



Serving as a sponsor of Dessert Goals and a vendor, Sugarfina offered free bags of yummy candy in cute shapes and colors.  On hand, they had one vegan option – pineapple gummies!  While I’m not a huge gummy candy fan — these tasty fruit gummies tasted like the real thing! Their website has plenty of more vegan options that would be perfect for a party or party favor.

Instagram: @sugarfina



Silk Cakes

These beauties were on display.  Unfortunately, I didn’t get to sample these cakes since they didn’t have their vegan choices with them.  Located in Forest Hills, this Asian-American cake boutique does have vegan flavored cake on the menu.

Instagram: @silkcakes




The Stackery

While it’s unclear which fillings in the Chimney Stacks are vegan, one thing is for sure… their cinnamon sugar dough cone is free of eggs and dairy.

Instagram: @thestackery




To find out when Dessert Goals is coming around again, make sure you follow them on Instagram: @omgdessertgoals.  If you want to see more yummy goodies, follow me as well: @SandyLoMedia.  I’ll be posting more photos from Dessert Goals all week long.


  • Sandy Lo

    Sandy Lo’s personal story is inspiring. She started, StarShine Magazine, an online publication in 2001, at the age of 18. She wrote her first novel in 2009, “Lost In You,” followed by the “Dream Catchers” Series. She was the first person ever to professionally interview Taylor Swift and has received personal endorsements for her books from members of boy bands Backstreet Boys and 98 Degrees. Recently, she has been seeing some tremendous momentum in book sales on Kindle. She has been included on the “50 Writers You Should Be Reading” list by The Authors Show, and “Dream Catchers”, “Breaking The Moon” and “Indigo Waters” reached the Top 100 Best Selling Coming of Age novels in Amazon’s Kindle Store. What makes this even more unique, is that Sandy relocated from NY to Nashville in order to write “The Watch Dog,” which is set in a fictional town outside of Music City. “The Watch Dog” reached the Top 10 Ghost Stories on Amazon. Aside from her writing projects, Sandy is also a freelance digital strategist.