Hi, I’m Sandy!
I’m an author, storyteller, blogger, and creative entrepreneur who has spent most of my life turning the things I love into something I can share with other people.
These days, my world revolves around writing books, creating content, dreaming up new ideas, and running The Merry Bake Shop—a cozy little extension of my love for baking, books, holidays, and making people happy.
But getting here has been quite a journey.
The Story So Far
I’ve been creating things for as long as I can remember, but my professional creative journey began when I was 18 and founded StarShine Magazine. What started as a teenage passion project grew into a career in entertainment journalism, publishing, publicity, marketing, and media.
Over the years, I’ve interviewed hundreds of artists and celebrities—including being the first person to professionally interview Taylor Swift—and worked with some incredible people throughout the entertainment industry.
That chapter of my life eventually led me into brand management, publicity, web design, social media, and film. I earned screenwriter and producer credits on the independent horror film Reed’s Point and later founded Sandy Lo Media & Marketing.
While I still work with select clients behind the scenes, my focus has shifted back toward the creative work that started everything for me: telling stories and building things I love.
Books & Writing
Writing fiction has always been my happy place.
In 2009, I self-published my first novel, Lost In You. A year later came Dream Catchers, which launched the rock star romance series that has followed me through so many different chapters of my own life.
The Dream Catchers series now includes seven published novels, and I’m currently writing the eighth and final installment—bringing Haley and Jordan’s story full circle after all these years.
My other novels include The Watch Dog, Indigo Waters, and Decaf For The Dead.
Along the way, I was named one of The Authors Show’s 50 Writers You Should Be Reading, and several of my books have reached Amazon Kindle bestseller lists.
SandyLo.com is where I’m bringing all of those pieces together again: my books, personal writing, creative projects, behind-the-scenes stories, and whatever I happen to be inspired by next.
The Merry Bake Shop
Apparently writing books wasn’t enough creative chaos for me.
I’m also the owner and baker behind The Merry Bake Shop, my small-batch bakery and shop in Jacksonville, Florida.
What started with my love of baking has grown into another creative outlet filled with cookies, seasonal treats, bookish goodies, gifts, and plenty of experimentation in the kitchen.
In a funny way, baking and writing scratch the same itch for me: I get an idea in my head, obsess over it until I figure out how to make it work, and then send it out into the world hoping someone loves it.
And Everything Else…
My husband, Steven, and I also created All’s Fair in Love & Writing as a place to share pieces of our life, marriage, creativity, and adventures together. It’s an evolving project—and like many things in our lives, we’re figuring out what it wants to become.
When I’m not writing or baking, I’m usually reading, cooking, watching movies, working on some new creative idea I absolutely did not need to start, or hanging out with Steven and our dog, Yuna.
After more than two decades of reinventing myself professionally, I’ve realized I don’t really want SandyLo.com to represent one job title anymore.
It’s simply home for everything I create.
And I’m really glad you’re here.